Registration Form
Please fill out all required fields ( * ).
Once your submission is validated by the retailme design team, you will receive an email confirmation.
retailme/themasterylab
themasterylab Project is a tool built within a virtual space: the retailmeplatform, and a real space: themasterylab.
The retailme platform offers access to resources provided by retail design and scenography direction. Its goal is to facilitate project management by sharing expertise and making guidelines/information available in real-time. It brings together reports of experiences and problems encountered in the field, publishing them for the retail design community. It promotes network-based work by gathering together all of the competencies and resources stemming from each retail design project. In addition, it allows each user to create his or her own management and communication space.
themasterylab is a concrete location designed as a study space, workshop or resource centre. It is a research and development laboratory for retail design and scenography issues concerning future points of sale. The Lab’s research topics are suggested by retail design and scenography direction based on questions raised by experiences in the field (Countries/Zones). The Lab is a site for reflection organised around the concept of the prototype. Prototypes help to create a shared imaginative real and sensorial connection to a project. They give rise to a shared language and allow users to test out hypotheses, ideas and concepts. The concept of the prototype is used in the broadest sense and all manner of tools can be used. themasterylab is inspired by new organisation and research methods using collective and collaborative innovation methods such as FabLabs.*
All of the Lab-style co-working structures are organised around physical spaces where users can meet. This material presence of shared interests in a shared space helps exchanges to become personalised for enhanced experience sharing. It also favours the kind of team work that promotes transversality and multiple perspectives. This idea of a site for research and innovation is located in the Retail World space. Research is associated with its neighbouring departments (Marketing, Retail Education, Digital etc.). Invitations are sent out within the group (DMI, Zones, Countries) or externally to experts, authors, artists, craftsmen, scientists. The Lab’s creations are intended to add to the Manifesto, a document forming the key resource in terms of design, space and scenography recommendations. Each piece of research or even adds a new chapter to the Manifesto.
A FabLab is an open design and prototype-creation platform for physical objects, “intelligent” or otherwise. They are created for entrepreneurs wanting to move from the concept phase to the prototype faster, for designers or artists, for students keen to experiment and improve their practical knowledge of electronics, CFAO and design, and for DIY enthusiasts design amateurs of the 21st century!
The FabLab concept was created in 2004 by Neil Gershenfeld, Center for Bits and Atoms director at MIT (Massachussets Institute of Technology). A typical FabLab contains a set of professional-level digitally-controlled machines, but of standard quality and low in cost, e.g. a laser-cutting machine able to produce 2D and 3D structures, a screen printing machine able to produce flexible aerials and circuits, a high-resolution milling machine to manufacture printed circuits and moulds, and another larger one for items greater in scale. They also feature standard electronic components as well as programming tools using low-cost and high-performance open microcontrollers. All of these devices are controlled using shared computer-assisted design and production software.
Some FabLabs may also feature more advanced equipment such as 3D printers.
The world’s various FabLabs all work in different ways to combine five functions corresponding to five targets: simply discovering the power of doing and making, intended for children or amateurs; learning by doing education through action, intended for schools and universities; rapid prototype creation, intended for entrepreneurs and designers; local production, particularly well-suited to the needs of developing countries, as well as artists and designers not looking to mass produce; and, lastly, innovative design of products and spaces shaped for tomorrow.
RD&S Direction
Michelle Gubser, who had been Retail Design Director for the Brands Helena Rubinstein and Biotherm, has been appointed Retail Design & Scenography Director in April 2013 in the Global Retail Direction structure led by Vincent Boinay. Michelle’s mission consists in reinforcing the retail design skills within L’Oréal Luxe, which will mainly focus on the following: Retour ligne manuel
- Prospective in Retail to nourish the organization (trends, innovations, new techniques…) by offering added-value content, services and tools in terms of retail design and scenography; Retour ligne manuel
- Share best practices between Zones, Countries, DMI and develop common operational tools to facilitate your daily work (sketch up library, dynamic online framing tool,…); Retour ligne manuel
- Lead the Retail Designers’ community; Retour ligne manuel
- Support and enhance HR policy (in liaison with HR Team): bring the retail design community together, recruit talents, prepare the future by creating training programs.
Michelle has a great experience in agencies; she was an entrepreneur and has, more recently, worked on our Armani, Biotherm and Helena Rubinstein brands, with all Zones and Countries within the Division. Furthermore, Michelle has got the requisite human qualities to lead this mission and federate talented teams dedicated to our Brands’ experience on all channels.
About
Retailme I design is the one-stop destination for all our retail designers, all over the L’Oréal Luxe planet. It facilitates daily communication between worldwide retail designers and allows us to gain in productivity giving 24/7 access to retail prospective planning, métiers tools and field key learnings provided by various sources.
Retailme I design facilitates project management by sharing expertise and making guidelines/information available in real-time. It brings together reports of experiences and problems encountered in the field, publishing them for the retail design community. It promotes network-based work by gathering together all of the competencies and resources stemming from each retail design project. In addition, it allows each user to create his or her own management and communication space.
This project wouldn’t have been realized without the contribution of some people we would like to thank here: Michelle Gubser, Jean-Claude Cohen, Tiffany Cantegrel, Marion Fine, Céline Meillon, Vincent Boinay, Vincent Stuhlen, Maxime Dupont, Martine Ferino, Roselyne Lecuyer, Cristina Parma, and Chevalvert that have created this platform.
Any questions: admin@retailme.pro
Legals
Welcome to the terms of use for the website retailme.pro, reserved for employees of L’Oréal Group.
This platform, for internal use, is intended to allow employees of the L’Oréal Group access and find information inside the group more easily
This platform has been developed for and published by L’Oréal, a company with a capital of 120 596 816,40 euros, with its registered office located at 14 rue Royale, 75008 Paris, registered in Paris under the number 632 012 100, e-mail address: admin@retailme.pro, telephone number: +33 (0)1 47 56 70 00 (hereinafter the “Company” or “we”). Publication Director: Michelle Gubser, Global Retail & Digital Direction, Retail Design & Scenography / Maxime Dupont, L’Oréal Luxe Retail Excellence, Retail Development.
All analysis made in this platform is exercised by the Group and it is the exclusive property of L’Oréal Group. You do not have permission to transmit the content of this platform to third parties.
This platform must be used in accordance with the Group rules and regulations including internal and Ethics Charter.
1. ACCESS TO THE PLATFORM
To access and use this platform, you must be a member of the Company. If you do not match this condition, you are not allowed to use the platform unless you have an express authorization from the Company.
You may be required to fill out required fields in a form, indicated as such by an asterisk. In such event, you will be required to fill out such fields prior to entering the Platform. Any inaccurate or incomplete registration will not be accepted.
You accept that the data you submit to us and that is stored in our information systems is accurate and acts as proof of your identity. Please inform us as to any applicable change in such data.
Access to the Platform may require the use of personal access codes. In such event it is up to you to take your own steps to ensure the confidentiality of such codes. You can of course change them at any time. However, the number of attempts to access the Platform and/or certain of its Segments may be limited in order to prevent fraudulent use of such codes. Please inform us of any fraudulent use that you may become aware of.
Even though we try to keep this platform accessible at all times, we cannot guaranty you access in all circumstances. In fact, and in particular for reasons of maintenance, updating, or other reasons which are beyond our control, access to the platform may be interrupted.
2. INTELLECTUAL PROPERTY
The Platform and the elements that comprise it (such as marks, images, text, videos, etc.) are protected by intellectual property rights. The development of this Platform represents a significant investment and work in common on the part of our teams. For this reason, except as expressly stipulated herein, we have not granted you any right other than that of consulting the platform for your internal use in the Company. All use, reproduction or representation of the Platform (in whole or in part) or of the elements which comprise it, on any media whatsoever, for other purposes, including, but not limited to, commercial purposes, is not authorized. On an exceptional basis, we may expressly authorize you to reproduce and/or represent all or part of the Platform, on certain media. Any request for authorization in this regard must be submitted in advance to the following e-mail address: admin@retailme.pro.
3. USER CONTENT
We may make available on this platform a space dedicated to user content, such as for example text, photos, videos, etc.
3.1 MODERATION RULES
The comments space is monitored by a moderator who reads all comments after they have been published (post moderation). The moderator ensures that the comments have a link with the topic of the debate conducted in the comments space, that such comments respect applicable laws and regulations and that they participate to a constructive exchange of views.
The moderator reserves the right to delete these comments if they do not comply with the present terms and more particularly in case of comments:
- Are illegal or illicit;
- Are injurious, obscene, defamatory, malicious and/or that may incite to violence, discrimination, xenophobia and/or racism;
- Are not respectful of the privacy and/or rights of others (including image rights and intellectual property rights);
- Are politically oriented and/or which have proselytizing purposes;
- Have promotional or advertising purposes or that are intended for personal enrichment;
- Are intended to divert the collaborative platform from its purpose.
Contributors will be informed by email if comments have been deleted.
3.2 RIGHTS AND DUTIES OF THE CONTRIBUTOR
Each participant who posts a comment shall remain the holder of the intellectual property rights which are related thereto. The comments posted on the Platform are published under the liability of the contributor. We would like to remind that each contributor must have the necessary rights and permissions on all content that the contributor will post on this page.
Furthermore, any contributor is prohibited from using the platform (i) for intimidating or harassing anyone, (ii) for diverting its purpose, in particular, by using it as a dating space, or (iii) as a vehicle for advertising or promotional content.
We request that all participants ensure they comply with the courtesy necessary for the proper conduct of the discussions in this space.
3.3 RIGHTS AND DUTIES OF THE READER
Any reader who reads a comment must comply with the intellectual property rights of its author. The reader must, in particular, ensure that the published comments are not reproduced and distributed in other comment spaces or on other media, without the prior consent of their authors.
Any reader may, nevertheless, reproduce the content of a comment for the purposes of private consultation or reproduce and distribute short extracts of a comment, for the purposes of information or research, by citing the name of this platform and that of the author of the comment (actual name or pseudonym).
We invite you to provide us with comments and / or content that seems to be contrary to applicable law and / or morality and / or are contrary with the principles of this Charter at the following address: admin@retailme.pro.
In case of no respect of the principles described in this Charter, we reserve the right to suspend your access to the platform.
4. MODIFICATION OF THE PLATFORM AND AMENDMENT OF THE CHARTER OF USE
We may come to modify the content and information included on this Platform as well to amend this Charter of Use, including, but not limited to, in order to comply with applicable new legislation and/or regulations and/or to improve the Platform. Any modification and/or amendment shall be integrated into Charter of Use.
5. HOSTING
This platform is Hosted by Verizon Enterprise Solutions France. A company with a capital of 135 305 637,41 euros, with its registered office located at Tour Franklin, 100/101 Terrasse Boieldieu, La Défense 8 – 92800 Puteaux, France, registered in the Commercial and Corporations Register of Nanterre, France under the number 398 517 169 , telephone number +33 (0)1 53 75 82 00